品牌設(shè)計(jì)的情懷化——以MOVE UP服裝品牌為例
摘 要：近幾年，品牌情懷化和情懷化營銷的例子越來越豐富，產(chǎn)品發(fā)布會(huì)也越來越標(biāo)準(zhǔn)化：“ppt+情懷演講”[1]?！扒閼选痹谄放圃O(shè)計(jì)中到底是如何體現(xiàn)的，文章通過對(duì)MOVE UP品牌情懷化的解讀和梳理，來闡述“情懷”在品牌設(shè)計(jì)中的發(fā)展，以及“情懷”對(duì)品牌設(shè)計(jì)發(fā)展中的雙重性，從而讓我們更好的理解品牌的情懷化。
關(guān)鍵詞：品牌；情懷化；MOVE UP
中圖分類號(hào)：XXXX 文獻(xiàn)標(biāo)識(shí)碼：A
文章編碼：1672-7053(2017)09-0089-02
Abstract：In recent years, the brand feelings and feelings of marketing examples are more and more rich, product lannches will also become more and more standardized ： "ppt+felings speech" "feelings" in the brand design in the end how to reflect, through the move up brand feelings of interpretaion and combing, to elaborate the "feelings" in the brand design, and "feelings" to the development of the dual nature of the brand design, so that we can better understand the feelings of the brand .
Key Words： brand; feelings; MOVE UP
