衡水內畫在旅游商品設計中的應用
摘 要：旅游商品是溝通游客和旅游目的地的紐帶，持續(xù)升溫的旅游市場給旅游商品市場帶來了巨大的推動力，當下的旅游商品趨同化、低質化等現(xiàn)象嚴重。文章首先分析了目前旅游商品設計的現(xiàn)狀，然后提出衡水內畫在旅游商品設計中的應用原則。以期傳承衡水內畫這種傳統(tǒng)藝術，并擴寬旅游商品設計的思路，同時助力鄉(xiāng)村振興。
關鍵詞：衡水內畫；旅游產品；設計；包裝
中圖分類號：TB472 文獻標識碼：A
文章編碼：1672-7053(2022)01-0147-03
Abstract：Tourism commodities are the link between tourists and tourist destinations. The continuously warming tourism market has brought huge impetus to the tourism commodity market. The current phenomenon of assimilation and low quality of tourism commodities is serious. This paper first analyzes the present situation of tourist commodity design, and then puts forward the application principle of hengshui inner painting in tourist commodity design. In order to inherit the traditional art of Hengshui inner painting, and broaden the idea of tourism commodity design, while helping the rural revitalization.
Key Words：Hengshui paintings; tourism product; design; packaging
