鄉(xiāng)村振興背景下農(nóng)產(chǎn)品生態(tài)包裝設計研究
摘 要：隨著鄉(xiāng)村振興戰(zhàn)略的不斷推進，農(nóng)產(chǎn)品在推介鄉(xiāng)村物質資源、促進經(jīng)濟發(fā)展等方面起到重要的作用。但目前農(nóng)產(chǎn)品包裝存在包裝結構與造型較為簡單、視覺設計缺乏個性、包裝材料缺少環(huán)保性的問題。文章從生態(tài)包裝視角出發(fā)，分析目前農(nóng)產(chǎn)品包裝設計短板，挖掘農(nóng)產(chǎn)品生態(tài)包裝設計策略，從而助力鄉(xiāng)村振興戰(zhàn)略，促進農(nóng)產(chǎn)品生態(tài)包裝設計的新范式形成。
關鍵詞：鄉(xiāng)村振興；農(nóng)產(chǎn)品；生態(tài)包裝；設計
中圖分類號：J524 文獻標識碼：A
文章編碼：1672-7053(2022)01-0075-02
Abstract：With the continuous advancement of the rural revitalization strategy, agricultural products play an important role in promoting rural material resources and promoting economic development. However, the current agricultural product packaging has the problems that the packaging structure and shape are relatively simple, the visual design lacks individuality, and the packaging materials lack environmental protection. From the perspective of ecological packaging, this paper analyzes the current shortcomings of agricultural product packaging design, and explores the design strategies of agricultural product ecological packaging, so as to help the rural revitalization strategy and promote the formation of a new paradigm of agricultural product ecological packaging design.
Key Words：Rural Revitalization; Agricultural Product; Ecological Packaging; Design
