豫南文化元素在信陽毛尖包裝設(shè)計(jì)中的應(yīng)用研究
摘 要：文章以信陽毛尖包裝設(shè)計(jì)為載體展現(xiàn)豫南文化，提升本土消費(fèi)者對豫南文化的認(rèn)同感以及外地消費(fèi)者對豫南文化的認(rèn)知度。首先，對豫南文化元素進(jìn)行闡述，并分析信陽毛尖包裝現(xiàn)存問題；再從三個(gè)不同角度來探討豫南文化元素在信陽毛尖包裝中的應(yīng)用價(jià)值；接著探討豫南文化元素在信陽毛尖包裝中的應(yīng)用方法；最后，進(jìn)行設(shè)計(jì)實(shí)踐。希望通過文章的研究能為其他茶葉包裝設(shè)計(jì)提供思路和參考依據(jù)。
關(guān)鍵詞：豫南文化元素；信陽毛尖；包裝設(shè)計(jì)；應(yīng)用
中圖分類號：J524 文獻(xiàn)標(biāo)識碼：A
文章編號：1672-7053(2022)11-0143-03
Abstract：This paper take Xinyang Maojian packaging design as the carrier to show the culture of southern Henan, improve the identity of local consumers to southern Henan culture and the recognition of foreign consumers to southern Henan culture. Firstly, the cultural elements in southern Henan are expounded, and the existing problems of Xinyang Maojian packaging are analyzed. Then the application value of cultural elements in southern Henan in Xinyang Maojian packaging was discussed from three different perspectives. Then, discuss the application method of southern Henan cultural elements in Xinyang Maojian packaging. Finally, design practice. It is hoped that Henan culture can be effectively inherited and promoted in Xinyang Maojian packaging, and the brand value of Xinyang Maojian packaging can be improved. The application research of this paper can provide design ideas and reference for tea packaging product design.
Key Words：Southern Henan Cultural Elements; Xinyang Maojian; Packaging Design; Application
