洛陽牡丹文化旅游衍生品的創(chuàng)新設(shè)計(jì)研究
摘 要：2021年11月，洛陽成為東亞文化之都的候選城市，展現(xiàn)出歷史文化名城的底氣。在進(jìn)行文化旅游衍生品的創(chuàng)新設(shè)計(jì)時，是否能將傳統(tǒng)的傳承和現(xiàn)代的創(chuàng)新進(jìn)行有效的結(jié)合，是文化創(chuàng)意產(chǎn)品設(shè)計(jì)的關(guān)鍵。當(dāng)前，洛陽牡丹文化發(fā)展和資源利用的主要形式是開發(fā)文化旅游，文章基于文化旅游衍生品的基本特征，通過對牡丹文化旅游衍生品的現(xiàn)狀進(jìn)行分析，找出其發(fā)展存在的問題，提出創(chuàng)新設(shè)計(jì)的策略。以期在數(shù)智時代背景下，以花為媒，有效提取牡丹文化設(shè)計(jì)的元素，進(jìn)行衍生品創(chuàng)意開發(fā)，以此來促進(jìn)洛陽牡丹文化旅游產(chǎn)業(yè)的發(fā)展。
關(guān)鍵詞：洛陽；牡丹文化；文化旅游；衍生品；設(shè)計(jì)創(chuàng)新
中圖分類號：TB472 文獻(xiàn)標(biāo)識碼：A
文章編號：1672-7053(2022)11-0149-03
Abstract：In November 2021, Luoyang was successfully selected as a candidate city for the East Asian Cultural Capital, demonstrating the confidence of a historical and cultural city. In the creative design of cultural tourism derivatives, whether the traditional inheritance and modern innovation can be effectively combined is the key to cultural creativity. At present, the main form of Luoyang peony culture development and resource utilization is the development of cultural tourism. Based on the basic characteristics of cultural tourism derivatives, this paper analyzes the current situation of peony cultural tourism derivatives, finds out the existing problems in its development, and innovates design strategies.Under the background of the era of digital intelligence, flowers are used as a medium to effectively extract peony cultural design elements, carry out creative development of derivative products, and let things grow flowers, so as to promote the development of Luoyang peony cultural tourism industry.
Key Words：Luoyang; Peony Culture; Cultural Tourism; Derivatives; Design Innovation
