符號(hào)學(xué)視角下衡陽(yáng)文化創(chuàng)意產(chǎn)品設(shè)計(jì)研究
摘 要：由于傳統(tǒng)文化逐漸受到重視，文化創(chuàng)意產(chǎn)品得以迅速發(fā)展，但目前衡陽(yáng)的文化創(chuàng)意產(chǎn)品在發(fā)展過(guò)程中仍存在許多問(wèn)題。文章首先以皮爾士符號(hào)三元模型為理論指導(dǎo)，結(jié)合情感化層次理論，采用文獻(xiàn)研究與實(shí)地調(diào)查相結(jié)合的方法，對(duì)衡陽(yáng)文化進(jìn)行分類(lèi)與解讀；其次，探討了符號(hào)學(xué)視角下衡陽(yáng)文化創(chuàng)意產(chǎn)品的設(shè)計(jì)思路；最后，以動(dòng)物紋提梁卣為設(shè)計(jì)原型完成了設(shè)計(jì)實(shí)踐。希望通過(guò)文章的研究更好地傳播衡陽(yáng)文化，展現(xiàn)衡陽(yáng)魅力。
關(guān)鍵詞：工業(yè)設(shè)計(jì)；符號(hào)學(xué)；衡陽(yáng)文化；文化創(chuàng)意產(chǎn)品；思路；設(shè)計(jì)
中圖分類(lèi)號(hào)：TB472 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1672-7053(2023)07-0136-04
Abstract：Due to the gradual attention to traditional culture, cultural creative product can develop rapidly, but there are still many problems in the development process of Hengyang cultural creative product. Firstly, based on the theoretical guidance of Peirce's symbol triadic model, combined with the affective hierarchy theory, the paper classifies and interprets Hengyang culture by the method of literature research and field investigation. Secondly, it discusses the design ideas of Hengyang cultural creative product design from the perspective of semiotics. Finally, the design practice has been completed using animal pattern matrix as design prototype. I hope to better spread the culture of Hengyang and showcase its charm through the research in this article.
Key Words：Industrial Design; Semiotic; Hengyang Cultural; Cultural and Creative Product; Thought; Design
