基于情感三層次理論的浙江非遺文化產(chǎn)品設(shè)計(jì)
摘 要：為探索非物質(zhì)文化遺產(chǎn)在當(dāng)代社會(huì)背景下的文化價(jià)值轉(zhuǎn)換方式，及其與文化創(chuàng)意設(shè)計(jì)的融合創(chuàng)新路徑，文章對(duì)非遺文化創(chuàng)意設(shè)計(jì)的現(xiàn)狀和面臨的挑戰(zhàn)進(jìn)行了分析，提出了基于情感三層次理論的非遺文化創(chuàng)意設(shè)計(jì)策略。該策略在本能層側(cè)重于本能感官的可視化物質(zhì)設(shè)計(jì)；行為層聚焦于認(rèn)知行為下的交互體驗(yàn)設(shè)計(jì)；情感層強(qiáng)調(diào)文化反思下的情感設(shè)計(jì)。在此基礎(chǔ)上，文章闡述了非遺文化與文化創(chuàng)意載體高質(zhì)量融合的必要性，并提出了“非遺文化品牌化”“制造產(chǎn)業(yè)文化化”等策略，以增強(qiáng)非遺文化的傳承力與情感價(jià)值。以浙江非遺“香火草龍”為例，驗(yàn)證了該策略的有效性，以期為非遺文化的現(xiàn)代化轉(zhuǎn)型提供有益的參考與借鑒。
關(guān)鍵詞：工業(yè)設(shè)計(jì)；情感三層次；浙江非遺；文化創(chuàng)意產(chǎn)品；情感化設(shè)計(jì)
中圖分類號(hào)：TP472 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1672-7053(2024)11-0134-05
Abstract：To explore the cultural value transformation of intangible cultural heritage in the contemporary social context and its innovative path of integration with cultural creative design, this article analyzes the current situation and challenges faced by intangible cultural heritage cultural creative design, and proposes an intangible cultural heritage creative design strategy based on the three-level theory of emotions. This strategy focuses on the visual material design of instinctual senses at the instinctive level; The behavioral layer focuses on interactive experience design under cognitive behavior; The emotional layer emphasizes emotional design under cultural reflection. On this basis, the article elaborates on the necessity of high-quality integration of intangible cultural heritage and cultural creative carriers, and proposes strategies such as "branding intangible cultural heritage" and "culturalization of manufacturing industry" to enhance the inheritance and emotional value of intangible cultural heritage. Taking the example of the intangible cultural heritage "Incense Grass Dragon" in Zhejiang, the effectiveness of this strategy was verified, in order to provide useful reference and inspiration for the modernization transformation of intangible cultural heritage.
Key Words：Industrial Design; Three Levels of Emotion; Zhejiang Intangible Cultural Heritage; Cultural and Creative Products; Emotional Design
